Working with both the LEON team & David Thompsons Michelin winning team from Long Chim Australia, Singapore & Bangkok - we created a brand new Thai fast food concept, Tuk Shop.
Using LEON’s slick operations & marketing model combined with top quality, authentic Thai food - with naturally gluten free dishes like Thai Fried Chicken, Pad Thai and Mussaman beef curry, this pop up is really very exciting.
We utilised our knowledge of what makes LEON’s branding successful to inform this bold, powerful and fresh new asian look. The creative brief was to bring designs that would be cutting edge even in Bangkok. Always authentic, the look is inspired by Bangkok music, graphic design and fashion.
We open Monday 30th April 2018 on Shaftesbury Avenue, London. Check it out.