OHJO
LEON-Fast&Free-OHJO-banner2000px.jpg

LEON: Fast & Free

Cookbook

This is the most recent LEON cookbook - a 304 page free-from book that I designed, art directed and prop styled.

The design concept was inspired by geometry in the natural world and the fibonacci growth sequence in plants and animals. This concept celebrates the hidden beauty inside fruit and vegetables together with joyous, fresh colours and vibrant naturally free-from food.

I borrowed my niece's spirograph to create tip box illustrations, propped the shots to feel warm and accessible and laid the pages out simply for busy cooks.

The art direction of the photography is often tight in and focused on the food, with a sense of movement beyond the image. Using only natural light, the food photography is beautifully shot by Tamin Jones, who never failed to make Jane Baxter's creations look as awesome and delicious as they tasted.

The chapters each have a colour coded edge - so they can be distinguished when the book is closed. These colours also correlate with bright chapter breaks that are illustrated with photographs of sliced ingredients connecting to the inspiration for the graphic geometric jacket. 

The geometric flower on the cover is used throughout the book as a nutritional icon to symbolise that every recipe is free-from gluten, unrefined sugar and dairy. 

If you want a closer look you can buy Fast & Free here.

LEON-Fast&Free-OHJO.jpg
IMG_6670.JPG
LEON-fast&free-ohjo-5.jpg
LEON-fast&free-ohjo-2.jpg
LEON-fast&free-ohjo-6.jpg
LEON-fast&free-ohjo-7.jpg
LEON-fast&free-ohjo-3.jpg
LEON-fast&free-ohjo-9.jpg
LEON-fast&free-ohjo-8.jpg
LEON-fast&free-ohjo-1.jpeg
LEON-fast&free-ohjo-10.jpg
LEON-fast&free-ohjo-4.jpg
LEON-fast&free-ohjo-11.jpg