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John Lewis: LEON Cookware

On 5th September 2016, John Lewis and LEON launched an exclusive cookware collaboration, which has been designed with the current trends of social cooking and dining at its heart. 

The vibrant 40 piece range (including everything from tea towels to cast iron) takes LEON’s bold colours and iconic illustrations to give a fun and playful feel to traditional cookware. 

Whilst designing these products, I didn't forget the packaging at any stage. I wanted to add value to every product by introducing additional recipe cards as part of the packaging and a heat stamped re-usable wooden box for one of the hero items of the collection, the LEON cast iron pot.

All the products have been designed in-house at LEON by myself in collaboration with John Lewis cookshop buyer Nicola Hattersley and LEON's founder & CEO, John Vincent.

There will also be further collections including a 'food on the go' range and 'tabletop' designs released later this year.

Check out whats for sale on the John Lewis website.

LEON x John Lewis - 100 Cloves

Here is a short recipe video that was made to launch the John Lewis & LEON product collection. This was sent out to over 1 million people on the 'my John Lewis' email newsletter.

Shot by Vladimir Studenic, art directed by Jo Ormiston and the food styling was done by Saskia Sidey.

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