Jo Ormiston is a designer, illustrator, foodie & art director living in London.


— Jo Ormiston. Senior graphic designer, illustrator, pizza lover & art director in London. Used to be Head of Design at LEON.

In my happy place.

In my happy place.

Hi, I'm Jo Sidey.

(Previously Jo Ormiston)

I am an Art Director, Graphic Designer and Illustrator. For the past 9 years I have worked across the creative industry and gained a variety of experience. I have found love in the food & drinks world and have been lucky enough to have designed and directed various cook books and worked with some amazing brands.

My previous experience includes the role as Head of Design at LEON. Here, I collaborated with John Lewis and designed the brands growing retail range. I managed and designed all of the brands visual assets including everything from menus to books, style guides, animation and packaging.

I continue to design, prop style and art direct the LEON cookbooks - I have now made 5 books for the brand. 

Before joining LEON I worked as a designer at creative agency, Superfantastic who’s main client is Jamie Oliver.

As a freelancer my client list includes; Natoora, Deliveroo, Chilango, Hardie Grant Publishers, Octopus Publishing Group, Penguin Random House, SuperfuturesLEON, 3Stories Design, The Roast Group@AvantguardveganSuperfantasticTheo Randall, Amba LivingZEO and Brave Foods.

If you have an idea for a project that we could work on together or you just want to have a chat, please feel free to get in touch.




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